Privacy Policy
Last updated: March 9, 2023
Email: heromobilegames@gmail.com
INTRODUCTION
If you use Hero Mobile Games Applications versions
other than the versions distributed in specific countries/regions includes
Mainland China, Japan and Korea, you acknowledge that you have read and
understood this privacy policy. If you do not agree with this privacy policy (“this policy”),
you must not use Hero Mobile Games Services. If you change your mind in
the future, you may withdraw your consent to use of your personal information
in accordance with this policy. YOU AGREE THAT IF YOU ARE UNDER THE AGE OF 18
OR WHATEVER IS THE AGE OF LEGAL MAJORITY WHERE YOU ACCESS THE SERVICES, YOU
REPRESENT THAT YOUR LEGAL GUARDIAN HAS READ, UNDERSTOOD, AND AGREED TO THIS
POLICY.
At Hero Mobile Games, we know your privacy is very
important to you, so please take the time to carefully read our privacy policy.
Our policy is designed to help you understand
1、What
information do we collect about you;
2、How
will we use the information about you;
3、Who
do we share your information with;
4、How
long do we keep hold of your information;
5、How
can I exercise my rights over my information;
6、Dispute
Resolution;
7、How
will we notify you of changes;
8、Contact
Information;
This privacy policy is an inseparable part
of Hero Mobile Games Terms of Service provided by Hero Mobile Games.
This policy applies to all Hero Mobile Games services that directly
reference or link to this policy but does not apply to Hero Mobile Games
services that have separate privacy policies that do not incorporate this
policy.
SECTION 1: WHERE WE ARE A DATA CONTROLLER
1.The Types of Personal Information We Use
This section describes the different types of personal
information we collect and how we collect it. We will collect and use the
following information about you:
1.1. Information you provide us.
1.2. Information we collect about you.
1.3. Data we collect from our partners.
1.4. Cookies.
We use cookies and other similar technologies (e.g., web
beacons, log files, scripts and eTags) (“Cookies”) to
enhance your experience using the Hero Mobile Games Services. Cookies are
small files which, when placed on your device, enable us to provide certain
features and functionality. You have the option to permit installation of such
Cookies or subsequently disable them. You may accept all cookies, or instruct
the device (in the case of the Game) to provide notice at the time of
installation of cookies, or refuse to accept all cookies by adjusting the
relevant cookie retention function in your device. However, in the event of
your refusal to install cookies, the Game may be unable to operate as designed.
2. How we use your personal information
2.1 We will use the information in the following ways:
Such purposes may not be the case because the purposes
for which we will collect/may collect, use, disclose or process your personal
data depend on the circumstances at hand. However, unless Privacy Laws permit
processing of applicable data without your consent, we will notify you of other
purposes at the time we obtain your consent.
2.2 analyze, profile, and segment.
In all of the above cases and purposes, we may analyze,
profile and segment all collected data.
2.3 Legal Basis for Processing
If you are a resident of the European Union, we rely on a
number of legal grounds to process information about you. For example, we will
process information about you where we have your consent, where we have a
legitimate interest to do so, where the processing is necessary for the
performance of a contract with you, and where we have a legal obligation to
process your information. For example, we rely on our legitimate interests to
serve targeted marketing and on contractual necessity to process information
when you create an account. To learn more about the legal grounds on which we
rely to process your information for any particular purpose, please contact us
via the options in Contact & Complaints below.
3. How We Share Your Personal Information
3.1 Share. We value the protection of your personal
information, which is an important basis and part of the products and services
we provide to you. We will only collect and use your personal information for
the purposes and within the scope of this Policy or as required by law and
regulations and will keep it strictly confidential. In general, we will not
share your personal information with any company, organization or individual,
except in the following cases:
The collection and processing of information by our
partners is subject to their own privacy policy or related statements, which do
not apply to this Policy. In order to maximize the security of your
information, we recommend that you review the privacy policy of any third-party
service before using it. To protect your legitimate rights and interests, if
you find that the relevant third-party services have risks, we recommend that
you immediately terminate the relevant operations and contact us in a timely manner.
3.2 Transfer. We will not transfer your personal
information to any company, organization or individual, except for the
following:
3.3 Disclosure. We will only disclose your personal
information publicly when:
3.4 Without Your Prior Consent. In accordance with
relevant laws and regulations and national standards, we may share, transfer,
and publicly disclose personal information without obtaining your prior
authorized consent in the following cases:
In accordance with the law, sharing, transferring or
publicly disclosing personal information that has been de-identified to the
extent that the data recipient is unable to recover and re-identify the information
subject shall not be deemed as sharing, transferring or publicly disclosing
personal information, and such data shall be stored and processed without
notice to or consent from you.
4. Data Retention
4.1 We will retain your personal information as described
below (except if otherwise required to be retained by applicable law).
Personal Information |
Retention Policy |
Nickname |
Stored for the lifetime of your use of the Game (i.e.,
until account deletion in accordance with your request) and then deleted
within 30 days. |
Social Connect Information: WeChat |
Stored for the lifetime of your use of the Game (i.e.,
until account deletion in accordance with your request or you revoke access
to your social media account) and then deleted within 30 days. |
Social Connect Information:Facebook |
Stored for the lifetime of your use of the Game until
the account is deleted at your request, after which it will be deleted within
15days. If you do not request account deletion, this data will be deleted
within 120 days after the Game is shut down or such data is no longer used by
us. |
Game Play Statistics (Level, Score/s) |
Stored for the lifetime of your use of the Game, until
account deletion in accordance with your request, upon which it will be
deleted within 30 days. Where you do not request for account deletion, such
data will be retained for 1 year after the Game is shut down, before it is
deleted. |
Chat Communications (Audio message) |
Stored for 30 days on our servers and deleted
automatically upon expiry of such period. |
Chat Communications (Text) |
Stored for the lifetime of your use of the Game, until
account deletion in accordance with your request, upon which it will be
deleted within 7 days. Where you do not request for account deletion, such
data will be retained for 1 year after the Game is shut down, before it is
deleted. |
OpenID |
Stored for the lifetime of your use of the Game, until
account deletion in accordance with your request, upon which it will be
deleted within 15 days. Where you do not request for account deletion, such
data will be retained for 1 year after the Game is shut down, before it is
deleted. |
IP Address |
Stored for the lifetime of your use of the Game, until
account deletion in accordance with your request, upon which it will be deleted
within 15 days. Where you do not request for account deletion, such data will
be retained for 1 year after the Game is shut down, before it is deleted. |
Device ID, Device Information |
Stored for the lifetime of your use of the Game, until
account deletion in accordance with your request, upon which it will be
deleted within 30 days. Where you do not request for account deletion, such
data will be retained for 1 year after the Game is shut down, before it is
deleted. |
Advertising ID |
Stored for the lifetime of your use of the Game, until
account deletion in accordance with your request, upon which it will be
deleted within 15 days. Where you do not request for account deletion, such
data will be retained for 1 year after the Game is shut down, before it is
deleted. |
Transaction Records |
Stored for the lifetime of your use of the Game (i.e.,
until account deletion in accordance with your request) and then for the
duration of any retention periods for which such data must be retained in
order to comply with our legal obligations. |
Customer Support Ticket ID & User Communications
with Support |
Support data is deleted within 30 days of a lawful
request from you for the erasure of such data (see the Erasure section of
this privacy policy). |
Security-Related Information |
Stored for the lifetime of your use of the Game, until
account deletion in accordance with your request, upon which it will be
deleted within 30 days. |
Survey Information and content of survey responses |
Stored for: (a) if you provide your email as part of
the survey, up to 6 months (in order for us to follow up with you) and then
the data is anonymized; or (b) if you do not provide your email as part of
the survey, up to 1 month and then the data is anonymized. |
The data deletion time listed in the above is only based
on the information collected by the client of our Game itself, and if we obtain
information from other partners (such as App Store, Google Play, Facebook,
etc.), the corresponding time may be changed, and the specific time shall be
subject to the disclosed partner's privacy policy.
4.2 Personal Information is kept until the end of its
life cycle (as set out in the retention policy above). When destroying personal
information, measures will be taken to make the personal information
irrecoverable or irreproducible, and electronic files which contain personal
information will be deleted permanently using a technical method which makes
the files irreproducible.
4.3 In the event that the processing and retention period
have terminated, but personal information is required to be retained
continuously for other reasons including for the purposes as prescribed under
applicable laws, the relevant personal information will be stored and
maintained separately from other types of personal information. If you require
us to destroy your personal information before the end of its life cycle (as
set out in the retention policy above), we will destroy your personal information
in accordance with local laws.
SECTION 2:YOUR RIGHTS
5. This section (“Your Rights”) applies to users that are
located in the European Economic Area only. For user located in other
territories, please refer to the privacy clause in this policy and Hero
Mobile Games Terms of Service.
You have certain rights in relation to the personal
information we hold about you. Some of these only apply in certain
circumstances (as set out in more detail below). We must respond to a request
by you to exercise those rights without undue delay and at least within one
month (though this may be extended by a further two months in certain
circumstances). To exercise any of your rights, please email us at heromobilegames@gmail.com.
5.1 Access
You have the right to access personal information we hold
about you, how we use it, and who we share it with. You can access the personal
information you have made available as part of your account by logging into
your Game account and by contacting heromobilegames@gmail.com. If you believe
we hold any other personal information about you, please email us at heromobilegames@gmail.com.
5.2 Portability
You have the right to receive a copy of certain personal
information we process about you. This comprises any personal information we
process on the basis of your consent (e.g., certain survey information) or
pursuant to our contract with you, as described in the section “How We Use Your Personal Information” You
have the right to receive this information in a structured, commonly used and
machine-readable format. You also have the right to request that we transfer
that personal information to another party.
If you wish for us to transfer such personal information
to a third party, please ensure you detail that party in your request. Note
that we can only do so where it is technically feasible. Please note that we
may not be able to provide you with personal information if providing it would
interfere with another’s rights (e.g., where providing the personal
information we hold about you would reveal information about another person or
our trade secrets or intellectual property).
5.3 Correction
You have the right to correct any personal information
held about you that is inaccurate. You can access the personal information you
have made available as part of your account by logging into your Game account.
If you believe we hold any other personal information about you and that
information is inaccurate, please email us at heromobilegames@gmail.com.
5.4 Erasure
You can delete your account, or remove certain personal
information, by logging into your Game account. If there is any other personal
information you believe we process that you would like us to erase, please
email us at heromobilegames@gmail.com.
You may request that we erase the personal information we
hold about you in the following circumstances:
You can also exercise your right to restrict our
processing of your personal information (as described below) whilst we consider
your request.
We may need to retain personal information if there are
valid grounds under data protection laws for us to do so (e.g., for the defense
of legal claims or freedom of expression) but we will let you know if that is
the case. Where you have requested that we erase personal information that has
been made available publicly on the Game Services and there are grounds for
erasure, we will use reasonable steps to try to tell others that are displaying
the personal information or providing links to the personal information to
erase it too.
6. Restriction of Processing to Storage Only
You have a right to require us to stop processing the
personal information we hold about you other than for storage purposes in
certain circumstances. Please note, however, that if we stop processing the
personal information, we may use it again if there are valid grounds under data
protection laws for us to do so (e.g., for the defense of legal claims or for
another’s protection). As above,
where we agree to stop processing the personal information, we will try to tell
any third party to whom we have disclosed the relevant personal information so
that they can stop processing it too.
You may request we stop processing and just store the
personal information we hold about you were:
7. Objection
You have the right to object to our processing of
personal information about you. We will consider your request in other
circumstances as detailed below by emailing us at heromobilegames@gmail.com.
8. Announcements
We may from time to time send you announcements when we
consider it necessary to do so (such as when we temporarily suspend Game access
for maintenance, or security, privacy or administrative-related
communications). You may not opt-out of these service-related announcements,
which are not promotional in nature.
SECTION 3:MISCELLANEOUS
9. Information security
We have implemented administrative, physical and
technical security measures that are designed to protect your information from
loss, theft, misuse, unauthorized access, disclosure, alteration and
destruction. You should understand though that, despite our efforts, no
security can be guaranteed as impenetrable.
10. Links to Sites and Service Operated by Others
Hero Mobile Games Service may contain links to other
sites, applications, and services. Because Hero Mobile Games does not
operate those other sites, applications, and services, we cannot take
responsibility for the privacy practices of the entities that operate them. We
recommend that you consistently check privacy policies to understand an
operator’s practices. As a reminder, this policy
describes Hero Mobile Games’s practices.
11. Changes
Hero Mobile Games may update this privacy policy from
time to time. If we make material changes in the way we collect, use, retain or
share your personal information, we will notify you by sending you an email at
the last email address that you provided us, or by posting notice of the
changes on the services covered by this privacy policy. By continuing to access
or use our Services after we have posted a modification to this policy or have
provided you with notice of a modification, you are indicating that you agree
to be bound by the modified terms. If the modified terms are not acceptable to
you, your only recourse is to cease using our Services.
12. International Transfer
We may transfer information that we collect about you to
affiliated entities, or to other third parties across borders and from your
country or jurisdiction to other countries or jurisdictions around the world.
Please note that these countries and jurisdictions may not have the same data
protection laws as your own jurisdiction, and we take steps to ensure adequate
safeguards are in place to enable transfer of information and the use and
disclosure of information about you, including personal information, as
described in this Policy.
13. Contact & Complaints
Questions, comments and requests regarding this policy
are welcomed. Please contact us via email at heromobilegames@gmail.com.
In the event that you wish to make a complaint about how
we process your personal information, please contact us in the first instance
at heromobilegames@gmail.com and we will endeavor to deal with your request as
soon as possible. This is without prejudice to your right to launch a claim
with the data protection authority in the country in which you live or work
where you think we have infringed data protection laws.
14. Jurisdiction
This policy and any action related thereto will be
governed by the laws of People’s Republic of China
without regard to its conflict of law’s
provisions. Any dispute arising from or in connection with this Policy shall be
submitted to Shanghai International Economic and Trade Arbitration
Commission/Shanghai International Arbitration Center ("SHIAC") for
arbitration, which shall be conducted in accordance with SHIAC's arbitration
rules in effect at the time of applying for arbitration. The seat of
arbitration shall be Shanghai, China. The language to be used in the arbitral
proceedings shall be Chinese. The arbitral award is final and binding upon both
parties.